UScellular
Art Director: Collier Phillips
ACD: Claudia Camargo
Creative Director: Lindsey King
UScellular believes in real-life connections. So we created a kit that takes the charm and IRL connection of coffee shops, and brings it home to connect with loved ones without your devices.
The Yap n’ Sip Kit
The kit features: a double-handed mug, aka the Connection Cup for more sipping, less texting, Yapkins perfect for conversation starting, and of course, coffee and tea.
To really get people yapping, we created a stop-motion video introducing the kit and partnered with some influencers who know all about connecting and even gave some kits away.
SPOTIFY
Cat Clark
Directors: Devin Whetstone and Micah Gendron /Agency
Producer: Danny Ryan
Post Production: Superjoy
Colorist: Roslyn Di Sisto - Royal Muster
Creative Director: Tom Scharpf
With over 4 Billion playlists, Spotify has music for every moment. Even the ones where you get fired as the mall Easter Bunny.
OOH
Out-of-homes that showcase playlists that speak to the real and sometimes embarrassing moments in our lives.
Digital Experience
Input your experience to the in-app playlist generator to get a curated playlist for your moment.
Playlists will be personalized with the user’s name and shareable across all social channels.
KRAFT Mac & Cheese
Strategist: Catherine Emblidge
Gen Z and Millenials have resorted to self-care as a means of pampering. So we decided to remind them of the self-care they once found comfort in as kids and fuse the two worlds together.
Case Study
What’s in the Self Kare Kit?
A step-by-step guide on how to Self Kare
Social
OLD EL PASO
Regan O’Donnell
El Paso sits on the border of Texas and Mexico, places rooted in authenticity. However, Old El Paso offers Tex-Mex inspired food that’s well, Bordering on Authentic.
OOH
Motion
Activation
ARBY’S
Art Director - Raquel Fereshetian
Strategists - Derek Martin, Sarah Gray, Chelsea Glowacki
The Idea – We all know that Arby’s has the meats, so why not celebrate the people who take meat-loving to the next level? Join the evolution by becoming an Arbyvore.
OOH