UScellular
Art Director: Collier Phillips
ACD: Claudia Camargo
Creative Director: Lindsey King
UScellular believes in real-life connections. So we packed the charm of coffee shop meetups into a kit you can bring home, complete with a two-handed mug that makes it physically impossible to scroll while you yap and sip.
The Yap n’ Sip Kit
The kit features: a double-handed mug, aka the Connection Cup for more sipping, less texting, Yapkins perfect for conversation starting, and of course, coffee and tea.
To really get people yapping, we created a stop-motion video introducing the kit and partnered with some influencers who know all about connecting and even gave some kits away.