UScellular
Art Director: Collier Phillips
ACD: Claudia Camargo
Creative Director: Lindsey King
UScellular believes in real-life connections. So we created a kit that takes the charm and IRL connection of coffee shops, and brings it home to connect with loved ones without your devices.
The Yap n’ Sip Kit
The kit features: a double-handed mug, aka the Connection Cup for more sipping, less texting, Yapkins perfect for conversation starting, and of course, coffee and tea.
To really get people yapping, we created a stop-motion video introducing the kit and partnered with some influencers who know all about connecting and even gave some kits away.