KRAFT Mac & Cheese



Art Director: Raquel Fereshetian
Strategist:
Catherine Emblidge
D&AD Newbloods 2024 Wood Pencil

 
Krafts Self Kare
Gen Z and Millenials have resorted to self-care as a means of pampering. So we decided to remind them of the self-care they once found comfort in as kids and fuse the two worlds together.


Case Study






What’s in the Self Kare Kit?
  

A step-by-step guide on how to Self Kare



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