HERSHEYS
Art Director: Zey Masunu
ACD: Claudia Camargo
Group Creative Director: Allison Rude
ECD: Alberto Orte
For the 2026 Winter Olympics and Paralympics, we showed that winning the real gold was achieving happiness with Hershey’s.
Social
We created a social rollout where we highlighted the limited-edition chocolate medals along with athlete content and even created a mini-series.