Jenn Valerio
Strategist - Ed Keithly
The outdoor retail space has become a place for pretentious gear-heads to show off their overpriced coolers. Coleman is here to reclaim the outdoors and offer a refuge to Nature with No Nonsense.
Manifesto
OOH
Youtube Series
Since the outdoors have become so complicated, we’ll break down exactly how to use Coleman in the wild via our tutorial series.
Social Persona
Merch/ Stunt