Art Director - Raquel Fereshetian

Strategists - Derek Martin, Sarah Gray, Chelsea Glowacki
*Live Client for Brandcenter Sprint.  Briefed and executed in  4 days. The Ask – Realizing that Arby’s core audience is older and shrinking, Arby’s wants to diversify their consumer base to a younger millennial audience through their rewards app. 

The Idea – We all know that Arby’s has the meats, so why not celebrate the people who take meat-loving to the next level? Join the evolution by becoming an Arbyvore.  


Rewards App

Meatia Placement
When millenials aren’t on social media, they’re stalking Zillow. Check your meat proximity before buying your Dream house.